Almost every single day, Google make changes to its ranking algorithm. While some changes are minor, others shake the search engine result page. With this post, we are going to present you with major Google updates that were introduced in the recent years. Without wasting any time, let us have a look at them in brief:
Google Panda Update
Google Panda is an update that was introduced in the month of February, 2011. The sole purpose of introducing panda algorithm was to down rank websites with poor quality content. Google makes changes to panda algorithm on a regular basis. It is a major update because it has a very robust effect in ranking the site. Google panda has a very salient role in the Search Engine Result Page (SERP). So far as panda update is concerned, it would not be possible for websites with low quality content to make a place in the SERP.
Google Penguin Update
Google introduced penguin update in the month of April, 2012. This update mainly focuses on websites with unnatural, low quality and irrelevant backlinks, and removes them from the search engine result page, especially those websites who are involved in purchasing links or getting links through link networks designed primarily to boost search engine ranking rankings. Sites that are impacted by penguin update can regain their raking by removing spam/bad links using Google disavow tools. New sites that were not impacted before may get penalized under penguin update.
Humming Bird Update
Google’s humming bird update was rolled out in the month of September, 2013. The humming bird update is all about the query. It pays attention to each word in a query. It assist search engines to comprehend the actual meaning of all the words in a query rather than emphasizing on the separate terms in it. The Google’s hummingbird update enables the search engine to understand the actual intention of the searchers and provide them the required content that matches with the intent of the searchers.
The end goal of Google’s mobile update, also known as Mobilegeddon, is to make sure that the websites that are mobile friendly appears at the top in the search engine result page. This update also down rank the websites that are not mobile friendly or filter them out. Google’s mobile friendly test can help you to figure out if your website is mobile friendly or not. If not, you need to find out ways to make your website mobile friendly so that it appears at the top.
Google’s Pigeon Update
Pigeon update was rolled out in the month of July 24, 2014. Google’s pigeon update utilize the location of the searchers in the process of returning result to them. Basically, it is a tie up between Google’s local and core ranking algorithm. After the pigeon update was rolled out, the ranking of local directory sites were boosted up, and connected Google Web search and Google Map search in a more cohesive way.
SEO AIM POINT believes the fact that White hat SEO is the desired way to get good ranking in Google for the long term. Stop doing Black hat seo, if you want that your website doesn’t get penalized by the Google bots.