Google Analytics: An Overview of Google's Free Web Analytics Tool

The internet has become the most influential place for marketing as it provides a platform for everyone to promote their product or service. With the help of internet, we can easily reach a target audience and share our message with them.

In today’s scenario, there are a lot of websites and blogs that provide the information about the market and trends that we need to follow. The internet is also helpful when it comes to analyzing the success or failure of a website. It also provides us the data about the number of users that visited the site and how much time they spent on each page.

All these data provide a great insight into the performance of the website. But to get this data, you need to use a tool which will provide you with the data about your website. And this is where Google Analytics comes into picture.

Here we are going to take a look at the various features of Google Analytics & its usage.

1. Website Traffic

This is the first feature of Google Analytics. This feature will tell you how many visitors visit your website. You can also find out how long they spend on your website and what pages they visit most.

2. Website Conversion Rate

This is the second feature of Google Analytics. In this feature, you will be able to find out how many people are interested in purchasing your product or service?

3. Source of Traffic

This is the third feature of Google Analytics. It is the most important feature because it helps you to analyze which sources are bringing the most traffic to your website. You can use the following types of sources to bring more traffic: Social Media Marketing, Direct Traffic, Search Engine Optimization (SEO), and Referral Marketing.

4. Campaigns

This is the fourth feature of Google Analytics. This feature will help you to find out which campaigns or marketing strategies are working and which ones are not. This feature will also provide you with the data about how many conversions you have achieved and how much revenue you have earned.

5. Demographics

This is the sixth feature of Google Analytics. This feature will provide you with the data about the age group, gender, and location of the visitors. It will also provide you with the information about the device they used to access your website.

Top 3 Benefits of Using Google Analytics

Google Analytics is not only useful for website owners but it is also beneficial for businesses, bloggers, e-commerce, and others who are interested in using this tool. Here are the top 5 benefits of using Google Analytics:

1. Improve SEO

If you want to improve your SEO then you should use Google Analytics as it helps in finding out what keywords are working and which are not. It also provides you the insights about your back links and it helps you to know the most popular content on your site.

2. Compare Different Websites

Google Analytics is also used to compare different websites. You can even compare your competitors and can find out what works and what doesn’t. You can even compare your website with your competitors’ website.

3. Improve Customer Experience

If you are a business owner and you want to improve your customer experience then you must use Google Analytics. It will help you to improve your customer service and will help you to understand how customers interact with your website.

How to Set Up the Google Analytics Account?


In a nutshell, Google Analytics is a free web analytics tool that allows you to monitor how many people are visiting your site, where they're coming from, what pages they're viewing and how long they stay on each page. It's really that simple. Once you have your Google account setup, simply click the Analytics link in your menu bar to launch your web browser. On the left side, you'll see a list of reports, including one for all the visitors to your website. If you'd like to learn more about Google Analytics, there is a wealth of information available online.