Nowadays, around 80% of the search queries on Google are made using mobile devices. AMP was rolled out by Google to make the mobile search experience more convenient for the users. Generally, pages take longer time to load on mobile devices than they do on the desktops.
The term AMP is an abbreviation for Accelerated Mobile Pages. Accelerated Mobile Pages (AMP) is an open source project backed by Google with the goal of speeding up the delivery of website contents to the mobile users through the use of stripped down code known as AMP HTML. Accelerated mobile pages loads and renders in Google search much faster than regular HTML (Hyper Text Markup Language) pages. Being an open source framework, it can be utilized by anyone to make website AMP.
According to a research, around 53% of mobile internet users abandon a website which takes more than 3 seconds to load. Also, in order to increase the visibility of your website in the search engine, you need to make website AMP. Google uses AMP to serve content on mobile devices instantly without requiring users to click through a website.
Implementing AMP has several benefits both for the users and the site owner as well. There are many institutes providing AMP training in Bhopal. With the AMP training in Bhopal, you will learn to develop AMP powered website from scratch. Some of the benefits of AMP powered website are discussed below:
Lower Bounce Rate & Better Time on Site
Generally a visitor leaves a website if it takes more than 3 seconds to load. Implementing AMP will decreases the loading time of your website to a large extent. Eventually, it increases the chances that your visitors would explore your site further and click on other links within it.
Better Mobile SEO Rankings
If you make website AMP, you will experience speed in page loading, page views, dwell time, lower bounce rate etc. Fortunately, these are some of the factors that Google takes into account for ranking a website in the SERP. Additionally, Google prioritizes mobile-optimized pages. Thus AMP can improve your website’s SEO.
Tracking is Made Easier
It is very easy to track AMP pages as there are many tracking tools available which can enable you to track page views, clicks, conversions, what sort of content is working, where traffic is coming from and many more.