Nowadays, everyone wants to be Google certified. Are you?? Are you looking for Google Analytics (GA) advanced and new questions and their answers? Do you want to score high on GA exam conducted by the Google? If YES, then SEO AIM POINT is providing you latest & advanced questions of 10th Feb 2020. Read and pass your GA test with 100% marks.
Our questions and answers are accurate, FREE and help candidates pass the Google Analytics exam in very first attempt. We regularly post important questions on GA, so keep visiting this website.
Here is list of 70 questions and its answers –
1) When does the tracking code send an event hit to Google Analytics?
Every time a user adds an event to their calendar
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation
2) In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
FALSE
TRUE
3 ) The default session timeout duration in Google Analytics is how many minutes?
10
20
30
5
4) What is the “Bounce Rate” in Google Analytics?
Percentage of total site exits
Number of times users returned to a website in a given time period
Percentage of sessions in which a user exits from a homepage
Percentage of visits when a user landed on a website and exited without any interactions
5) Within how many days can a deleted view be restored?
35
5
25
15
6) Once filters have been applied, what is the option to recover filtered data?
Data may be recovered within 10 days
Filtered data is not recoverable
Data may be recovered within 30 days
Data may be recovered within 5 days
7) What data table display compares report metrics to the website average?
Performance
Comparison
Pivot
Percentage
8) What type of Custom Report shows a static sortable table with rows of data?
Flat Table
Pivot Table
Explorer
Map Overlay
9) What report indicates the last page users viewed before leaving a website?
Exit Pages report
Landing Pages report
All Pages report
Pages report
10) Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who viewed a page on a website, then watched a video
Users who are female and have children
Users who engaged in a social media or email campaign
Users 25 to 34 years old who have their browser set to Spanish
11) When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
12) What feature is required to track customer search terms on a website?
Data Import
Search filters
Site Search
Enhanced Ecommerce
13) What feature would be used to collect how many times users downloaded a product catalog?
Custom Dimension
Custom Report
Event Tracking
Calculated Metrics
14) What feature is required to collect the number of comments users posted to a web page?
Calculated Metric
Custom Dimension
Custom Metric
Custom Channel Groupings
15) What is not considered a default “medium” in Google Analytics?
organic
referral
cpc
16) What cannot be collected by the default Analytics tracking code?
Browser language setting
User’s favorite website
Device and operating system
Page visits
17) Which reports indicate how traffic arrived at a website?
Demographics
Geo
Behavior
All Traffic
18) Segments will not allow you to do what?
Permanently alter data
Isolate and analyze data
Build custom Remarketing lists
Create subsets of sessions or users
19) What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
Browser cookies
Data Import
The Measurement Protocol
The Networking Protocol
20) When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
21) What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Session
Hit
Product
User
22) What campaigns require manual tags on destination URLs for tracking?
None of the above
Google Ads campaigns
Email campaigns
Autotagged campaigns
23) If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As an event
As an interaction
As a bounce
As a click
24) If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
2
6
1
3
25) If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new unique ID the next time a browser loads a tracked page
All of the above
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new browser cookie the next time a browser loads a tracked page
26) Filters cannot perform what action on collected data?
Include shopping preferences
Include data from specific subdomains
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses
27) What is a “secondary dimension” in Google Analytics?
An additional report dimension for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report metric for more specific analysis
28) What feature can join offline business systems data with online data collected by Google Analytics?
Goal tracking
Data import
User ID
Google Ads Linking
29) What asset is used to build a remarketing list?
Custom Dimension
Custom Metric
Custom Segment
Custom Report
30) When does a default Analytics session expire?
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
At noon every day
31) What does assigning a value to a Google Analytics Goal enable?
Track actual revenue from conversions
Compare goal conversions and measure changes to a website
Track real-time business revenue
Analyze a website conversion funnel
32) What report provides data on how specific sections of a website performed?
Location report
Top Events report
Content Drilldown report
Frequency and Recency report
33) What report shows the percentage of traffic that previously visited a website?
Behavior > New vs returning report
Interests > Affinity categories report
Behavior > Frequency and Recency report
All traffic > Referrals report
34) When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with their respective domains
35) Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just before the closing tag
Just before the closing tag
Just after the opening tag
Just after the opening tag
36) For autotagging, what parameter does Google Ads include in the destination URL?
utm=
gclid=
adid=
urlid=
37) What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
38) What report shows the percent of site traffic that visited previously?
Frequency & Recency report
Referrals report
Sales Performance report
New vs Returning report
39) What criteria cannot be used to create a Custom Segment?
Dimensions
Ad type
Sequences of user actions
Metrics
40) What model represents the hierarchical structure of a Google Analytics account?
View > Account > Property
Account > Property > View
Account > View > Property
Property > Account > View
41) What is not considered a “source” in Google Analytics by default?
googlemerchandisestore.com
(direct)
42) If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
/ordercomplete/thank_you.html
/ordercomplete/index.html
/ordercomplete.php
43) What is used to create Smart Goals?
Remarketing audience
Custom Reports
Machine-learning algorithms
Analytics Goals
44) View filters may be applied retroactively to any data that has been processed.
False
True
45) If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
1
3
6
2
46) What channel is not included in the default Channels report?
Display
Organic Search
Direct
Device
47) What feature must be enabled to use Multi-Channel Funnels?
Advertising Features
Goals or Ecommerce
Custom Dimensions
In-page Analytics
48) What scope levels available for dimensions and metrics?
Location-level, duration-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
49) Which assets cannot be shared in the Solutions Gallery?
Segments
Custom Dimension
Custom reports
Goals
50) When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in the same browser on the same day
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device
51) Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Medium
Campaign and Ad Content
Campaign and Medium
Source and Campaign
52) In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same scope
Same view
Same Custom Report
Same index
53) What scope applies to Custom Metrics?
Session
Customer
User
Hit
54) What is a “dimension” in Google Analytics?
A comparison of data between two date ranges
The lifetime value of a user in a given date range
An attribute of a data set that can be organized for better analysis
A report that offers different demographic information about your audience
55) What criteria could not be used to create a Dynamic Remarketing audience?
Users who returned an item they purchased
Users who viewed product-detail pages
Users who viewed a search result page on a website
Users who viewed a homepage
56) In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Television commercials
Social network
Website referrals
Paid and organic search
57) What report shows which web pages get the most traffic and highest engagement?
Active Users report
All Pages report
Frequency and Recency report
Engagement report
58) What is not a filter setting for data in views?
Include
Exclude
Modify
Restore
59) Sampling is applied to reports before segmentation.
FALSE
TRUE
60) Which reports require the activation of Advertising Features?
Cohort Analysis reports
Geo reports
Demographics and Interests reports
Real-time reports
61) View filters are applied in what order?
Sequential order
Random order
Alphabetical order
Creation date
62) Sharing a Custom Report will share the report configuration and data included in the report.
TRUE
FALSE
63) What report identifies browsers that may have had problems with a website?
The Source/Medium report
The Active Users report
The Browser & OS report
The New vs Returning report
64) What Remarketing audiences cannot be defined by default?
Users who visited a physical store
Users who speak a particular language
Users who visited a specific page on a website
Users who played a video on a website
65) How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
66) To track users and sessions across multiple domains, what first must be set up?
Cross-domain tracking
Ad Exchange Linking
Data Import
Google Ads Linking
67) What would prevent data from appearing in a Custom Report?
Too many dimensions in a Custom Report
Custom Report isn't shared with users in the same view
Too many metrics in a Custom Report
A filter that removes all the data
68) What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Multi-Channel Funnels
Channel Groupings
Attribution modeling
Conversion tracking
69) What is a “metric” in Google Analytics?
A segment of data separated out in a report for comparison
The numbers in a data set often paired with dimensions
A dimension that can help analyze site performance
The dates in a date range
70) Auto-tagging is used to collect data from what kind of traffic?
Social media traffic
Google Ads Campaign traffic
Website referral traffic
Social media traffic