Google Analytics Certification Exam Questions and Answers

Nowadays, everyone wants to be Google certified. Are you?? Are you looking for Google Analytics (GA) advanced and new questions and their answers? Do you want to score high on GA exam conducted by the Google? If YES, then SEO AIM POINT is providing you latest & advanced questions of 10th Feb 2020. Read and pass your GA test with 100% marks. 

Our questions and answers are accurate, FREE and help candidates pass the Google Analytics exam in very first attempt. We regularly post important questions on GA, so keep visiting this website. 

Here is list of 70 questions and its answers –

1) When does the tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar 

Every time a user performs an action with pageview tracking implemented  

Every time a user performs an action with event tracking implemented

Every time a user makes a reservation

2) In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.



3 ) The default session timeout duration in Google Analytics is how many minutes?




4) What is the “Bounce Rate” in Google Analytics?

Percentage of total site exits 

Number of times users returned to a website in a given time period 

Percentage of sessions in which a user exits from a homepage 

Percentage of visits when a user landed on a website and exited without any interactions

5) Within how many days can a deleted view be restored?




6) Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 10 days 

Filtered data is not recoverable

Data may be recovered within 30 days 

Data may be recovered within 5 days

7) What data table display compares report metrics to the website average?





8) What type of Custom Report shows a static sortable table with rows of data?

Flat Table

Pivot Table


Map Overlay

9) What report indicates the last page users viewed before leaving a website?

Exit Pages report

Landing Pages report

All Pages report

Pages report

10) Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who viewed a page on a website, then watched a video

Users who are female and have children

Users who engaged in a social media or email campaign

Users 25 to 34 years old who have their browser set to Spanish

11) When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics

Import Analytics Goals and transactions into Google Ads as conversions

View Google Ads click and cost data next to site engagement data in Analytics

Create remarketing lists in Analytics to use in Google Ads campaigns

12) What feature is required to track customer search terms on a website?

Data Import

Search filters

Site Search

Enhanced Ecommerce

13) What feature would be used to collect how many times users downloaded a product catalog?

Custom Dimension

Custom Report

Event Tracking

Calculated Metrics

14) What feature is required to collect the number of comments users posted to a web page?

Calculated Metric

Custom Dimension

Custom Metric

Custom Channel Groupings

15) What is not considered a default “medium” in Google Analytics?





16) What cannot be collected by the default Analytics tracking code?

Browser language setting

User’s favorite website

Device and operating system

Page visits

17) Which reports indicate how traffic arrived at a website?




All Traffic

18) Segments will not allow you to do what?

Permanently alter data

Isolate and analyze data

Build custom Remarketing lists

Create subsets of sessions or users

19) What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Browser cookies

Data Import

The Measurement Protocol 

The Networking Protocol

20) When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

Every time a user clicks a video on a website

21) What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?





22) What campaigns require manual tags on destination URLs for tracking?

None of the above

Google Ads campaigns

Email campaigns

Autotagged campaigns

23) If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As an event

As an interaction

As a bounce

As a click

24) If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?





25) If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new unique ID the next time a browser loads a tracked page

All of the above

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new browser cookie the next time a browser loads a tracked page

26) Filters cannot perform what action on collected data?

Include shopping preferences

Include data from specific subdomains

Convert dynamic page URLs to readable text strings

Exclude traffic from particular IP addresses

27) What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis

A dashboard widget that offers more specific analysis

A visualization to understand the impact of data

An additional report metric for more specific analysis

28) What feature can join offline business systems data with online data collected by Google Analytics?

Goal tracking

Data import

User ID

Google Ads Linking

29) What asset is used to build a remarketing list?

Custom Dimension

Custom Metric

Custom Segment

Custom Report

30) When does a default Analytics session expire?

When a user is inactive on a web page for more than 30 minutes

After 30 minutes, regardless of user activity on a web page

When a user opens a new browser window

At noon every day

31) What does assigning a value to a Google Analytics Goal enable?

Track actual revenue from conversions

Compare goal conversions and measure changes to a website

Track real-time business revenue

Analyze a website conversion funnel

32) What report provides data on how specific sections of a website performed?

Location report

Top Events report

Content Drilldown report

Frequency and Recency report

33) What report shows the percentage of traffic that previously visited a website?

Behavior > New vs returning report

Interests > Affinity categories report

Behavior > Frequency and Recency report

All traffic > Referrals report

34) When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with a single domain

Analytics will not associate users and sessions with any domain

Analytics will send an alert about duplicate data collection

Analytics will associate users and sessions with their respective domains

35) Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing tag 

Just before the closing tag

Just after the opening tag

Just after the opening tag

36) For autotagging, what parameter does Google Ads include in the destination URL?





37) What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

38) What report shows the percent of site traffic that visited previously?

Frequency & Recency report

Referrals report

Sales Performance report

New vs Returning report

39) What criteria cannot be used to create a Custom Segment?


Ad type

Sequences of user actions


40) What model represents the hierarchical structure of a Google Analytics account?

View > Account > Property

Account > Property > View

Account > View > Property

Property > Account > View

41) What is not considered a “source” in Google Analytics by default?




42) If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on will NOT count as a goal?





43) What is used to create Smart Goals?

Remarketing audience

Custom Reports

Machine-learning algorithms

Analytics Goals

44) View filters may be applied retroactively to any data that has been processed.



45) If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?





46) What channel is not included in the default Channels report?


Organic Search



47) What feature must be enabled to use Multi-Channel Funnels?

Advertising Features

Goals or Ecommerce

Custom Dimensions

In-page Analytics

48) What scope levels available for dimensions and metrics?

Location-level, duration-level, product-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

49) Which assets cannot be shared in the Solutions Gallery?


Custom Dimension

Custom reports


50) When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same day

When the sessions happen in the same browser on the same device

When the sessions share the same browser cookie

When the sessions happen in different browsers on the same device

51) Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Medium

Campaign and Ad Content

Campaign and Medium

Source and Campaign

52) In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same scope

Same view

Same Custom Report

Same index

53) What scope applies to Custom Metrics?





54) What is a “dimension” in Google Analytics?

A comparison of data between two date ranges

The lifetime value of a user in a given date range

An attribute of a data set that can be organized for better analysis

A report that offers different demographic information about your audience

55) What criteria could not be used to create a Dynamic Remarketing audience?

Users who returned an item they purchased

Users who viewed product-detail pages

Users who viewed a search result page on a website

Users who viewed a homepage

56) In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Television commercials

Social network

Website referrals

Paid and organic search

57) What report shows which web pages get the most traffic and highest engagement?

Active Users report

All Pages report

Frequency and Recency report

Engagement report

58) What is not a filter setting for data in views?





59) Sampling is applied to reports before segmentation.



60) Which reports require the activation of Advertising Features?

Cohort Analysis reports

Geo reports

Demographics and Interests reports

Real-time reports

61) View filters are applied in what order?

Sequential order

Random order

Alphabetical order

Creation date

62) Sharing a Custom Report will share the report configuration and data included in the report.



63) What report identifies browsers that may have had problems with a website?

The Source/Medium report

The Active Users report

The Browser & OS report

The New vs Returning report

64) What Remarketing audiences cannot be defined by default?

Users who visited a physical store

Users who speak a particular language

Users who visited a specific page on a website

Users who played a video on a website

65) How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include Brazil or Argentina

Filter 1: include Argentina > Filter 2: include Brazil

66) To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking

Ad Exchange Linking

Data Import

Google Ads Linking

67) What would prevent data from appearing in a Custom Report?

Too many dimensions in a Custom Report

Custom Report isn't shared with users in the same view

Too many metrics in a Custom Report

A filter that removes all the data

68) What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Multi-Channel Funnels

Channel Groupings

Attribution modeling

Conversion tracking

69) What is a “metric” in Google Analytics?

A segment of data separated out in a report for comparison

The numbers in a data set often paired with dimensions

A dimension that can help analyze site performance

The dates in a date range

70) Auto-tagging is used to collect data from what kind of traffic?

Social media traffic

Google Ads Campaign traffic

Website referral traffic

Social media traffic